Privacy Policy

We collect information you provide directly, including:

• Appointment bookings: First and last name, email address, phone number, wedding date and location, budget range, dress size, number of guests, Instagram handle, and styling preferences.
• Email sign-ups: Your email address when you join our waitlist or mailing list.
• Contact form submissions: Name, email, phone, and any message you write to us.
• Automatically collected: Standard web server logs including IP address, browser type, referring URL, and pages visited. We do not currently use tracking pixels or advertising cookies.

We use your information to:

• Confirm and manage your bridal appointment
• Send you appointment reminders and confirmation texts via SMS
• Respond to your questions and inquiries
• Send occasional updates about new collections or events (email list only — you may opt out at any time)
• Improve our website and services

We do not sell, rent, or share your personal information with third parties for marketing purposes.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Mobile opt-in data and SMS consent are never shared with any third party.

When you book an appointment, you will receive an automated SMS confirmation to the phone number you provide. Standard message and data rates may apply. You may opt out of SMS communications at any time by replying STOP to any text message from us, or by contacting us at info@lilyandlacebride.com.

SMS messages are sent through Twilio. Your phone number is used solely to deliver appointment-related communications and is not shared with any other party.

You provide express consent to receive these messages by checking the SMS opt-in box on our appointment booking form. Consent is not a condition of any purchase. Message frequency varies. Reply HELP for help or STOP to cancel at any time.

Appointment confirmation emails and inquiry responses are sent through Resend, a transactional email service. If you joined our mailing list, you may unsubscribe at any time by clicking the unsubscribe link in any email or contacting us directly.

Your information is stored securely. We do not process payments on our website — all appointments are complimentary consultations with no online payment required. We use industry-standard security practices to protect the data we hold.

We retain appointment and contact information for a reasonable period to serve you and comply with applicable legal obligations. You may request deletion of your personal data at any time by contacting us at the information below.

Our website and operations use the following third-party service providers:

• Vercel — website hosting
• Resend — transactional email delivery
• Twilio — SMS appointment confirmations

Each provider operates under their own privacy policies and data protection practices.

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13.

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your data
• Opt out of marketing communications at any time

To exercise any of these rights, please contact us at info@lilyandlacebride.com.

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. Continued use of our website after any changes constitutes your acceptance of the updated policy.